Case Studies
B2B SaaS pipeline, measurable revenue impact
Senior, AI-leveraged growth leadership for B2B SaaS and software companies. Every engagement is measured against qualified pipeline and revenue, not deliverables.
B2B SaaS, Project Management Software
Cerri.com AG
3×
Lead & Customer Growth
8+
Years Partnership
Full Team
SaaS Marketing Managed
Global
B2B SaaS Reach
Context
Cerri is a Swiss B2B SaaS vendor in project management software, serving teams worldwide. We have led their marketing as embedded fractional growth leadership for 8+ years, building a predictable demand engine and managing the marketing team end-to-end.
Challenge
Needed senior SaaS growth leadership to drive consistent qualified pipeline, sharpen positioning in a crowded category, and run the marketing function without the cost or risk of a full-time CMO. Required compounding lead and customer growth quarter over quarter.
Strategy
Embedded as the senior growth leadership team. Built a long-term, AI-leveraged demand engine: SaaS positioning, content, SEO, paid acquisition, lifecycle, and partnerships. Hired, mentored, and managed the in-house marketing team against pipeline targets.
Execution
Quarterly strategy planning and continuous optimization across channels. Multilingual content programs, account-based campaigns for enterprise SaaS buyers, and a steady cadence of product-led launches tied to revenue.
High-Consideration B2C Advisory
Atlas RCBI
3×
Higher Conversion vs. Industry
End-to-End
Design, Build & Growth
Full Stack
SEO, Ads, CMS, Automation
Qualified
Inbound Pipeline
Context
Atlas RCBI advises high-net-worth clients on residency and citizenship by investment programs worldwide. We built and run their entire digital presence end-to-end: design, content, CMS, SEO, paid acquisition, marketing automation, and lead nurturing.
Challenge
Needed a complete go-to-market digital foundation in a high-trust, high-consideration vertical: a credible website, qualified inbound pipeline, and a nurturing system to convert long sales cycles into booked consultations.
Strategy
Designed and built the website from scratch with a conversion-first architecture. Implemented full SEO foundation, Google Ads, CMS for ongoing content, and an AI-assisted automation stack for lead capture, scoring, and multi-touch nurturing tailored to the RCBI buyer journey.
Execution
Continuous optimization of landing pages, ad campaigns, and nurture sequences. Content strategy aligned to high-intent program queries and jurisdiction-specific demand. Integrated analytics and CRM workflows for end-to-end visibility from click to consultation.
Multichannel Digital Growth
Coutellerie Heidi Shop
4×
Sales Growth
10+
Years Partnership
6
Channels Managed
DTC + Amazon
Multichannel Revenue
Context
An iconic Swiss knife and cutlery retailer selling globally through their online store, marketplaces, and social channels. Proof of long-term, full-stack digital growth leadership across 10+ years and many channels.
Challenge
Needed to scale online revenue across multiple channels: own e-commerce store, email, social media, Google Ads, Amazon marketplace, and YouTube. Required a unified strategy that compounded results year over year.
Strategy
Built an integrated multichannel commerce strategy. Optimized the storefront, scaled paid acquisition on Google and Amazon, grew an engaged YouTube channel and social presence, and built a high-performing email and lifecycle program.
Execution
Continuous optimization of product feeds, ad accounts, SEO, and creative. Long-form YouTube content driving organic demand. Marketplace growth on Amazon alongside DTC channels.
In Progress
New B2B SaaS engagements in motion
Active and recent engagements building qualified pipeline for software companies. Detailed write-ups coming soon.
Pipeline Growth for Vertical SaaS
Senior growth leadership rebuilding ICP, positioning, and demand capture for a vertical B2B SaaS scaling past $5M ARR.
Category Repositioning
AI-assisted repositioning and content engine for a project management software brand competing in a crowded category.
Enterprise Demand Generation
Account-based demand generation system for an enterprise software vendor selling six- and seven-figure deals.
AI-Assisted Campaign Optimization
Full-funnel AI-assisted campaign optimization for an AI software platform scaling paid acquisition globally.
Want pipeline like this for your SaaS?
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